In six years quantilope has grown from a three-man operation in Germany to a global disruptive force in the Market Research Industry. Co-founders Dr. Thomas Fandrich, Dr. Lucas Bemer, and Dr. Peter Aschmoneit had a vision to revolutionize the manual, complex, and slow market research process, bringing it into the digital 21st century. High quality consumer insights should be quick, cost-efficient, and above all, easy to obtain on a platform that automates manual steps, making high-quality research scalable. In this session Dr. Thomas Fandrich, will kick-off the event by introducing the story of the quantilope founder’s dream became a reality.
11:10 AM - 11:40 AM - What’s New in Consumer Behavior
Each month, quantilope’s Consumer NOW Index surveys hundreds of consumers tracking the fluctuations in their ever evolving motivations and needs. Typically reported on a quarterly basis, this session will provide a sneak peak into the results from Q1, reviewing the latest findings from our February wave. Viewers will leave with an understanding of consumer’s current goals, how they are spending their time, their challenges, and what they require from brands.
From convincing retailers to put more of your products on their shelves to improving messaging to attract new consumers, this session will provide a rapid look at how brands can use agile insights to solve unique business challenges. In just 20 minutes, Senior Solutions Consultant Dr. Beatrice Capestany will walk brands through two strategies for how you can use insights to better support your marketing, brand, and shopper insights teams to make organization wide impact.
12:00 PM - 12:05 PM - Break
12:05 PM - 12:35 PM - Six Principles for Designing Persuasive Brands
When it comes to designing persuasive brands, it’s those who can turn initial engagements into habitual use that become the most successful. From endowed progress and cognitive load to hedonic adaptation, this session will explore six of the most powerful psychological principles you can use and apply to create more enjoyable and engaging brand experiences for your customers.
Leading brands and insights managers are tackling innovation projects by implementing high-quality, actionable, insights into each phase of their exploration and development processes. But what does that really look like? In this session, we will be joined by Nestlé and Mission Foods to discuss how to leverage technology and agile insights to create the products of tomorrow, implement iterative research to support innovation, and how you can use insights to drive change for your organizations.
quantiCon: Action Through Insights
quantilope is an agile insights platform transforming the speed, complexity, and quality that hinders traditional market research. Our end-to-end platform automates advanced research methodologies including Conjoint, MaxDiff, Implicit Association Tests, and more; mapping the entire market research process from the research question to the questionnaire design, professional panel management, in-depth analysis, and data visualization.